The Idea Shapers

The power of putting your thinking into your own hands


Written and drawn by Brandy Agerbeck

At your fingertips is the tool for: 

  • reducing overwhelm

  • ferocious focus

  • thinking clearly

  • flow state on demand

All you need is paper, pen, and your copy of The Idea Shapers to make visual thinking your lifelong skill.

2016 
436 pages
6" x 9" trim size
black and white interior pages

ISBN-10: 
1494919338

ISBN-13: 
978-1494919337

Your all-in-one visual thinking toolkit.

Brandy Agerbeck has broken down this complex life skill into a set of 24 clear, easy-to-learn techniques. 

She calls them idea shapers.

Brandy teaches you how to capture, organize, and communicate your ideas quickly and effectively.  

It’s not about making “art”—
it’s about making sense. 

Right: The 5 steps Brandy first shared in her 2013 TEDx talk, Shape Your Thinking, plus the icons of the 24 idea shapers.

That means you can tackle life's challenges with paper and pen. 

Say goodbye to "scribble brain" or staring at a blank page

On paper, on whiteboards, on sticky notes, The Idea Shapers gives you everyday tools to sort out messy thoughts, explain tricky stuff, and solve problems faster than ever.

Get ready to map out your own Big Picture. 

Get out of your head.
Get on with your life. 

When your beautiful brain starts to feel too fast or too overloaded, you’ll have the hands-on tools to slow things down and find your focus.

You stop feeling overwhelmed by messy projects or half-formed ideas. 

Calmer and more in control, you know how to create clarity for yourself and how to share it with others.

You hold the power of putting your thinking in your own hands. 

Say goodbye to self-doubt and shush that inner critic. Tap into your intuition. Feel focused, and ready for life's next whammy with your new go-to: 
Visual thinking.

Within minutes you’ve mapped out a plan, made a decision, or clarified a tricky concept. People look to you for direction—not just because you’re smart, but because you make the complex feel clear and doable.

Praise for The Idea Shapers

Click on the  to read to full quote
Patricia Martin
Cultural Analyst, author of
RenGen: Renaissance Generation
Mike Rohde
Bestselling author of
The Sketchnote Handbook
and The Sketchnote Workbook
Jennifer Farrington
President & CEO,
Chicago Children’s Museum

How to Order The Idea Shapers

You have two options to buy your copy of this must-have visual thinking reference book: 

Order from Amazon
Order directly from Brandy

Which option is better for you, Brandy? 

Whatever option works best for you.

Brandy keeps an inventory of her books on hand, but cannot match Amazon's shipping rates. 

Yes, she earns more when you order directly from her, but thanks to self-publishing through KDP's print-on-demand, Amazon orders are great too. 

In fact, since 2012, Brandy has earned more than 150k in royalties on The Idea Shapers and The Graphic Facilitator's Guide!

Can I order in bulk? 

Yes. Order 10+ copies of any one title, and save 20% off the cover price.

Contact Brandy and add this information to your message:

  • Which titles and how many copies you need
  • Your full shipping address and phone number
  • Timeframe/deadline

Brandy will respond within 48 hours with a invoice and shipping costs via FedEx. 

Who is The Idea Shapers for? 

Click on the  to read to full quote
Lisa Kay Solomon
Co-author of the bestseller Moments of Impact and Design a Better Business
Jeff Solin
Computer Science Teacher
Chicago Public Schools
and Creator of Lane Tech Makers Lab
Patti Digh
Author of Life is a Verb
and 7 other books on living
mindfully and intentionally

The Shape of The Idea Shapers

This robust reference book is organized in 3 parts —

Part I: The Case for Drawing 

Before we roll up our sleeves and grab paper and pens, Brandy shares to myth-busting models of visual thinking:

The Draw Quad
Broaden your definition of drawing with 4 fantastic reasons to draw, and discover the difference between process-focused drawing and product-focused drawing

The Powers + Properties of Drawing
How the qualities inherent in drawing make it a fantastic tool for listening, thinking, problem solving, and tackling your next challenge. 

Want a sneak peek? 

Sign up to read The Properties + Powers of Drawing

Enter your name and email below. After you click the button, your link to download the PDF will arrive in your Inbox.

Clicking this button will subscribe you to Brandy Agerbeck's email list. Your email is never shared. Unsubscribe any time.

Part II: The Idea Shapers

The bulk of the book teaches you the 24 specific techniques that make you a strong visual thinker. Below you can see the icon for each idea shaper organized over 5 steps. 

Identify and isolate discrete, relevant ideas from a big messy pile
Arranging related chunks of information into useful groupings
Using lines and shapes to express relationships between ideas
Adjusting size to shift thinking and create organization
Strengthening your drawings and making meaning from it
Here's a look at the third idea shaper, The Stack, pages 74-86.
Every idea shapers starts with its own name and icon, creating a pattern language for visual thinking, followed by an introduction. 
The next pages go into details about how the idea shaper works. 
And every chapter ends with that idea shaper 'at work,' which brings the technique to life. 
Andrew Park
Director of Cognitive
and Creator of RSA Animate

Part III: The Image Iceberg

In the final sliver of the book, we talk about imagery. 

Wait Agerbeck, aren't icons what make visual thinking VISUAL thinking

Imagery is the tip of the iceberg.

Below the waterline, you'll see the 24 idea shapers. There are all the rich visual choices you make as you draw out your thoughts, that are not drawing pictures.

Brandy Agerbeck teaches you visual THINKING
Nancy Duarte
CEO of Duarte, Inc.
and best-selling author of
Resonate and Illuminate
Dan Klyn
Information Architect and Co-Founder,
The Understanding Group, LLC
Pamela Meyer
Agile innovation expert,
speaker and author of
The Agility Shift

About Author Brandy Agerbeck

Brandy Agerbeck writes, speaks and teaches on the power of drawing as your best thinking tool.

In 2012, Brandy published The Graphic Facilitator's Guide. Now considered the bible of the graphic facilitation field, it teaches readers how to excel being the one person in the room drawing for a group of people. 

The goal of Brandy's follow up, The Idea Shapers? 

To teach everyone in the room how to become a skilled and confident visual thinker. 

Read more about Brandy

Kind words from colleagues

Click on the  to read to full quote
Dave Gray
Founder of XPLANE
and author of Liminal Thinking
Karl Gude
Director of Media Sandbox,
Michigan State University

Get your copy of The Idea Shapers now

Order on Amazon
Order directly from Brandy

Click on the  to read to full quote

Lisa Janicke Hinchliffe
Professor/Librarian,
University of Illinois
at Urbana-Champaign
Ross Elfline
Associate Professor of Art History,
Carleton College

Click on one of these cards to keep exploring

What are the Idea Shapers?

For a quick overview of all 24 idea shapers, click here >>

Books by Brandy Agerbeck

Check out her other titles >>

Please share The Idea Shapers using these buttons:

Visual thinking for life.

Subscribe to Brandy's emails for daily doses of visual thinking to improve every corner of your life and work. 

Your information is secure and never shared. Unsubscribe any time.

Resource Finder

Brandy's Work A to Z

Shop

Blog

About

Contact

Site Map | Email policy | Terms + Privacy | © 1998-2024 Brandy Agerbeck, Loosetooth.com