
The Idea Shapers
The power of putting your thinking into your own hands
Written and drawn by Brandy Agerbeck

At your fingertips is the tool for:
-
reducing overwhelm
-
ferocious focus
-
thinking clearly
-
flow state on demand
All you need is paper, pen, and your copy of The Idea Shapers to make visual thinking your lifelong skill.
2016
436 pages
6" x 9" trim size
black and white interior pages
ISBN-10:
1494919338
ISBN-13:
978-1494919337
Your all-in-one visual thinking toolkit.
Brandy Agerbeck has broken down this complex life skill into a set of 24 clear, easy-to-learn techniques.
She calls them idea shapers.
Brandy teaches you how to capture, organize, and communicate your ideas quickly and effectively.
It’s not about making “art”—
it’s about making sense.
Right: The 5 steps Brandy first shared in her 2013 TEDx talk, Shape Your Thinking, plus the icons of the 24 idea shapers.


That means you can tackle life's challenges with paper and pen.
Say goodbye to "scribble brain" or staring at a blank page
On paper, on whiteboards, on sticky notes, The Idea Shapers gives you everyday tools to sort out messy thoughts, explain tricky stuff, and solve problems faster than ever.
Get ready to map out your own Big Picture.
Get out of your head.
Get on with your life.
When your beautiful brain starts to feel too fast or too overloaded, you’ll have the hands-on tools to slow things down and find your focus.
You stop feeling overwhelmed by messy projects or half-formed ideas.
Calmer and more in control, you know how to create clarity for yourself and how to share it with others.


You hold the power of putting your thinking in your own hands.
Say goodbye to self-doubt and shush that inner critic. Tap into your intuition. Feel focused, and ready for life's next whammy with your new go-to:
Visual thinking.
Within minutes you’ve mapped out a plan, made a decision, or clarified a tricky concept. People look to you for direction—not just because you’re smart, but because you make the complex feel clear and doable.
Praise for The Idea Shapers
Click on the ➕ to read to full quote

"A new alphabet for the Visual Age."
Patricia Martin
Cultural Analyst, author of
RenGen: Renaissance Generation
"A rich encyclopedia of ideas, techniques and tricks to kickstart your visual thinking right away."

Mike Rohde
Bestselling author of
The Sketchnote Handbook
and The Sketchnote Workbook

"It’s not just for artists, and not just for writers, Idea Shapers is for anyone who wants to challenge themselves to think in new and fresh ways."
Jennifer Farrington
President & CEO,
Chicago Children’s Museum
How to Order The Idea Shapers
You have two options to buy your copy of this must-have visual thinking reference book:
Which option is better for you, Brandy?
Whatever option works best for you.
Brandy keeps an inventory of her books on hand, but cannot match Amazon's shipping rates.
Yes, she earns more when you order directly from her, but thanks to self-publishing through KDP's print-on-demand, Amazon orders are great too.
In fact, since 2012, Brandy has earned more than 150k in royalties on The Idea Shapers and The Graphic Facilitator's Guide!
Can I order in bulk?
Yes. Order 10+ copies of any one title, and save 20% off the cover price.
Contact Brandy and add this information to your message:
- Which titles and how many copies you need
- Your full shipping address and phone number
- Timeframe/deadline
Brandy will respond within 48 hours with a invoice and shipping costs via FedEx.
Who is The Idea Shapers for?
Click on the ➕ to read to full quote
"Brandy Agerbeck shows us with compelling visual clarity that you don’t have to be an artist to draw."

Lisa Kay Solomon
Co-author of the bestseller Moments of Impact and Design a Better Business

"There has never been a more critical need for me or my students to be able to relay thoughts, organize, and prototype ideas through pen and paper."
Jeff Solin
Computer Science Teacher
Chicago Public Schools
and Creator of Lane Tech Makers Lab
"The Idea Shapers created a deep sense of excitement and competence in being a visual thinker, once and for all."

Patti Digh
Author of Life is a Verb
and 7 other books on living
mindfully and intentionally
The Shape of The Idea Shapers
This robust reference book is organized in 3 parts —
Part I: The Case for Drawing
Before we roll up our sleeves and grab paper and pens, Brandy shares to myth-busting models of visual thinking:
The Draw Quad
Broaden your definition of drawing with 4 fantastic reasons to draw, and discover the difference between process-focused drawing and product-focused drawing
The Powers + Properties of Drawing
How the qualities inherent in drawing make it a fantastic tool for listening, thinking, problem solving, and tackling your next challenge.

Want a sneak peek?
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Part II: The Idea Shapers
The bulk of the book teaches you the 24 specific techniques that make you a strong visual thinker. Below you can see the icon for each idea shaper organized over 5 steps.

Identify and isolate discrete, relevant ideas from a big messy pile

Arranging related chunks of information into useful groupings

Using lines and shapes to express relationships between ideas

Adjusting size to shift thinking and create organization

Strengthening your drawings and making meaning from it


Here's a look at the third idea shaper, The Stack, pages 74-86.
Every idea shapers starts with its own name and icon, creating a pattern language for visual thinking, followed by an introduction.
The next pages go into details about how the idea shaper works.
And every chapter ends with that idea shaper 'at work,' which brings the technique to life.

"Each idea-shaper is unpacked rigorously and in detail, presenting a rich toolkit that will be of benefit to visual thinkers at all levels."

Andrew Park
Director of Cognitive
and Creator of RSA Animate
Part III: The Image Iceberg
In the final sliver of the book, we talk about imagery.
Wait Agerbeck, aren't icons what make visual thinking VISUAL thinking?
Imagery is the tip of the iceberg.
Below the waterline, you'll see the 24 idea shapers. There are all the rich visual choices you make as you draw out your thoughts, that are not drawing pictures.
Brandy Agerbeck teaches you visual THINKING.

"It’s rare to find a book rich in systems that’s clear and applicable right away."

Nancy Duarte
CEO of Duarte, Inc.
and best-selling author of
Resonate and Illuminate

"The most approachable, dishy, memorable, implementable book on drawing in support of understanding and human communication."
Dan Klyn
Information Architect and Co-Founder,
The Understanding Group, LLC
"If you are looking for a fresh approach and countless strategies to get your ideas on paper, this is it!"

Pamela Meyer
Agile innovation expert,
speaker and author of
The Agility Shift
About Author Brandy Agerbeck

Brandy Agerbeck writes, speaks and teaches on the power of drawing as your best thinking tool.
In 2012, Brandy published The Graphic Facilitator's Guide. Now considered the bible of the graphic facilitation field, it teaches readers how to excel being the one person in the room drawing for a group of people.
The goal of Brandy's follow up, The Idea Shapers?
To teach everyone in the room how to become a skilled and confident visual thinker.
Read more about BrandyKind words from colleagues
Click on the ➕ to read to full quote

"Brandy is a master practitioner and a natural born teacher. You can't do better than this book."
Dave Gray
Founder of XPLANE
and author of Liminal Thinking
"As a teacher, Brandy has a wonderful voice, a straight forward and accessible manner for conveying her knowledge and skills through words and drawings."

Karl Gude
Director of Media Sandbox,
Michigan State University
Click on the ➕ to read to full quote
"You can draw and thereby think better, more creatively, and in more dimensions. How effective is The Idea Shapers? I drew this recommendation before I wrote it!"

Lisa Janicke Hinchliffe
Professor/Librarian,
University of Illinois
at Urbana-Champaign

"In this substantial new book, readers will learn how the act of drawing might be used to practice discernment and sound judgment, and this is something from which we might all benefit greatly."
Ross Elfline
Associate Professor of Art History,
Carleton College
Click on one of these cards to keep exploring

What are the Idea Shapers?
For a quick overview of all 24 idea shapers, click here >>

The Agerbeck Method
Brandy's signature online course to The Idea Shapers book >>
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